Activision buying Bizarre Creations
Posted by ~SL on September 27, 2007
Today, Activision announced an acquisition of the UK-based studio Bizarre Creations, known for – among others – the Project Gotham Racing franchise and Xbox Live-favourite Geometry Wars. Acclaim is of course very pleased with the situation, and made an official comment about the deal:
“Activision continues to grow and drive greater value for our shareholders by broadening our portfolio and entering new gaming categories with strong global appeal. Bizarre Creations is the leading independent developer with a proven track record in developing highly successful and influential original properties, especially in the racing field. They are one of the most innovative and creative studios in the industry, and we are very excited to welcome this talented creative team to Activision.”
Apparently, the developer will still maintain the ability to make key decisions in-house and not just follow their new owner like a blind dog, reports GamesIndustry.biz:
“Activision’s independent studio model will continue giving us creative freedom to build exciting new brands. Their financial support and marketing prowess will also enable us to build upon the commercial success that we currently enjoy, and take the company – and our games – to an even higher level.”
It’s going to be interesting to see what the next big thing coming out from Bizarre Creations will be… another Project Gotham or more low budget titles for the Playstation Network or the Xbox Live Arcade service, perhaps?
